Before the coming of National Day and Mid-autumn Day, Wuhan Tobacco Group issued an announcement: recovering the sales of Yellow Crane Tower 1916 in local market, and launching a new product, Yellow Crane Tower mantianyou. Sales volumes of these two products are strictly controlled. Only five places on sale, the former one provided eight cartons per day and the other only five per day.
From Sept.26th to 27th, the supply was unable to meet the demand at the five sales places. For example, in Taibei Road cigarette store, at 4 O¡¯clock yesterday morning, there was a queue of people standing outside waiting for buying the cigarettes. Another example is Wuhan Plaza. They have to ask the bodyguards to keep order because of the crowded buyers.
However, the cigarette sales volumes are limited, those customers who can¡¯t get them felt it was puzzled about the shortage of those cigarettes in such a market-oriented economy.
A person who was in charge of the Wuhan Tobacco Group had been accepted interview. He wanted to extend appreciation to the customers and explain the situation to the public. The reason why we limited the sales volume is assuring the quality of products, but not attracting the public attention.
It is said that the raw material of Yellow Crane Tower 1916 is a special kind of tobacco leaves, which is rich in selenium and only produced in Hubei province. The tobacco leaves need three years to purify, so it is limited.
The cigarette, which enjoyed thirteen patents, used more than twenty different kinds of tobacco leaves and a prediction with 90 years old. Because the length of the cigarettes is different from normal ones, the facilities are different, and we have to use the special facilities. In order to achieve the quality standard, some key processes have to complete by hand.
Those are reasons why the Yellow Crane Tower 1916 & mantianyou are difficult to produce in large scale.
According to the market information, among the three mainly senior brands, Wuhan stands at the top. In Shenzhen, for example, the price of Yellow Crane Tower 1916 has even been risen up to two times as the original price.
The person in charge of the Wuhan Tobacco Group says that they will do their best to explain to the public about the issues. |
